01 · Terms
Plain code, on our servers
A banned term never gets through — AI or no AI, prompt or no prompt.
The Company Brain
Other AIs know the world.
Cadence knows your company.
The Brain holds everything Cadence needs to know about your company: your rules, your positions, your sensitive topics, what you have said before and your tone. Write, Verify and React draw on it every single time. It is the one part of the product that gains value with age.
Five layerseach with its own guarantee
Nothing automatica person switches it on
Access per itemthe Brain knows when to stay quiet
Frankfurtprocessing and storage in Europe
The architecture
Five layers, one rule:
what must be certain never goes through an AI.
Each layer has a guarantee, not an intention. That is the difference between an assistant you hope will obey and a tool you can stake your company's word on.
02 · Knowledge
Typed entries, ranked by context
The rule that matters arrives first, even in a Brain of three hundred entries.
03 · Voice
A written profile, two examples
Your voice becomes an explicit rule, not five texts an AI has to guess from.
04 · Facts
Dated, addressed, attributed
A figure quoted is a figure still true, for this audience, in this person's mouth.
05 · Measurement
Every entry proves it works
Citations are counted; whatever never gets used is proposed for removal.
The absolute rule
An absolute rule isn't something you ask an AI for.
You write it in code.
An instruction given to an AI can be forgotten. A rule written in code cannot. At Cadence, banned terms are checked before and after every generation. A text that breaks a rule can never be marked as publishable.
Built for French and English: inflections, plurals, elisions, exceptions in context.
guaranteedbannedlegal
100% securebannedlegal
restructuringbannedleadership
optimisationavoidleadership
Submitted text
Our delivery times are guaranteed across the range, with continuous optimisation of our warehouses.
Banned · capped at “rewrite”Avoid · replacement suggested
Plural and inflection recognised · no AI call
a state-guaranteed loan
passes — the exception in context is declared, never guessed.
Your voice
Built from what you actually publish.
Every edit you make before publishing helps Cadence understand your voice. No questionnaire to fill in: the way you write is learned from your real texts.
directplainconcretejargon-free
Sentencesshort, 9 to 14 words, one idea each
Person“we”, never “I”; the customer is addressed directly
Closingwith a dated commitment
When you correct Cadence, it remembers and does not repeat the same mistake.
Access
The Brain knows when to stay quiet
Every piece of the Brain can be restricted to certain people. A team member only sees what they are allowed to see.
memberspokespersonleadership
Seen by a spokesperson
- Language rules
- Public precedents
- Merger in progress
Seen by leadership
- Language rules
- Public precedents
- Merger in progress
Same text, same review, two different Brains.
What it remembers
Not a proofreader: a memory of risk
Cadence remembers:
- your language rules
- your sensitive topics
- your past decisions
- the precedents not to repeat
- how each audience may receive what you say
Last edit captured
We are thrilled to We announce…
Write me a post about our profitability being up this year.
What is missing
I don't have that figure for this year.
What I have instead
The last one your company published says 4.2% net for the 2025 financial year.
What you can do
I use that one, you give me an updated figure, or I write without a figure.
Saying no
It knows how to say no — and what to do instead.
An AI that invents a figure costs far more than an AI that refuses. When a fact is missing, Cadence always answers the same way: what is missing, what it has instead, what you can do.
No apology, no vague wording, no figure invented to please.
What feeds it
You teach it once.
After that it learns while you work.
Getting started takes an afternoon, not a quarter. And the most valuable material — your real voice — isn't something you fill in. It gets picked up.
At the start
What you already know, pasted in
- Your editorial guidelines
- The topics not to open
- What went wrong last time
A document, some pasted text, the address of your press room. Whatever Cadence draws from it starts out proposed: a person switches on each entry.
Then
Every edit is captured
When someone in your company rewrites a suggestion before publishing it, the gap is kept. It is the only material that fills itself — because the approval already happened, in the act.
Last edit captured
We are thrilled to We announce…
Never
Nothing takes effect on its own
Nothing Cadence proposes becomes active until a person decides it should. A Brain that fills itself is a Brain nobody can defend in a meeting.
The one exception: what you just rewrote yourself.
The gap
What a writing assistant
cannot do for you.
Good writing tools can hold a style guide. None of them knows what your sentence is about to set off.
What everyone does
- A list of banned words
- A style guide
- A tone learned from samples
- Rewrite suggestions
What the Brain adds
- The topics that catch fire at your company, and why
- The precedents — what already went wrong, and what you answered
- The stakeholders: who reads, and what they will do with it
- Access per item: the Brain knows when to stay quiet
- A useful refusal when a fact is missing, instead of an invented figure
proposedactivewithdrawnNothing takes effect on its own: Cadence proposes, a person decides.
Proof in use
“Your rule stopped 14 texts this month.”Every review cites the entries that informed it. You know which ones are working.
Pruning
Never cited in 90 daysRemoval is proposed, never carried out alone. A withdrawn entry stays readable, with its history.
Expiry
To reconfirmA decision nobody has reviewed in twelve months is flagged — not deleted.
Traceability
Who, when, whatEvery creation, change and removal leaves a line. Nothing is erased.
Teach it your company.
An afternoon to teach it. After that, every text you correct brings it closer to you.